The Optimist’s Daughter

I developed the brand identity for two sister restaurants in Perry, GA: Oliver Hazard’s, an elevated dining experience, and Hazard’s on the Green, a laid-back outdoor venue. The challenge was to strike a balance—sophisticated enough to feel special, but approachable and rooted in the local community. The solution was a custom typographic logotype inspired by the quirky charm of regional signage, creating a unified identity system that gave each restaurant its own distinct personality while tying them together as part of the same family.