Lego Conference Mobile App
Envy Create, Atlanta; Lego, Denmark
- Mobile app
- User experience
- Technology consulting
I worked with Envy Create and Lego to create this very preliminary idea for mobile application that could increase consumer engagement at several pop-up and conference events that Lego was attending over the course of a couple of years. The events are primarily focused on the Lego Dimensions video game. We wanted to provide a means of engaging consumers while they were waiting to play the game, to offer them additional Lego content, and to drive sales by offering a mobile pre-order of the new version of the game. In the environment, we plan to use Bluetooth-Low_energy (BLE) beacon technology to provide content and interactions based on a consumers location within the space. The project is currently on-hold as more plans are put into place but I hope we get back to working on it soon.